Creating a seamless path to purchase for the future consumer

Combining forces Icecat and Hatch are currently working together with Akzo Nobel to make several brands shoppable through retail. Akzo Nobel is undergoing a digital transformation where topics such as consumer journey, experience and ultimate conversion are key. To assist the retail channel Akzo Nobel asked Icecat and Hatch to optimize content for their retail partners and create a seamless path to purchase. This way Akzo Nobel is confident that the product content meets their standards and consumers have a way to buy their products with their authorized retailers in only 2 clicks. Making sure the consumer experience and journey are as good as they can be!

This lecture is made possible by Icecat.

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