Akeneo: the foundation of Online expansion at Obelink

A comprehensive product information management process and the ability to deliver a better product experience will become a critical component in retailer and eCommerce vendor strategies. Why? Because as brands and retailers compete hard for sales and market share, delivering a compelling product experience will become instrumental in increasing sales conversion rates and reducing product returns.
Discover the experience of Obelink, the Europe largest outdoor superstore, using Akeneo to develop their eCommerce growth.