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March 25 & 26, 2026

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2026

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2026

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2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

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2026

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2026

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2026

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2026

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2026

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2026

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B2B E-commerce

De laatste inzichten en nieuwtjes.

B2B E-commerce Alles AI & Innovation Automation E-commerce & retail Interview Customer Experience Digital transformation Data & personalization Data Strategy Digital growth Exhibitor Marketing Marketplaces Omnichannel Strategy Recap
B2B E-commerce Interview E-commerce & retail

5 minuten lezen

January 30, 2026

“We now think in moments”

What do you do when interest in your product dwindles? It's a question Gall & Gall, the market leader in the liquor store sector with 650 stores, has ...

B2B E-commerce Interview E-commerce & retail

4 minuten lezen

January 30, 2026

How BAS World transformed: from trader to platform with 70% online transactions

A showroom, a private hotel, and depots in Dortmund and Madrid—combined with massive digital power. BAS World has it all. In less than five years, the ...

B2B E-commerce Interview E-commerce & retail

4 minuten lezen

January 29, 2026

How Malelions is growing profitably in a challenging market

"Our driving force is in everything you don't see" It has now been about nine years since Thijs Offermeijer attended Webwinkel Vakdagen. He was still wet ...

Digital transformation B2B E-commerce Customer Experience

6 minuten lezen

January 20, 2026

How the customer is becoming increasingly central in B2B e-commerce

Business online sellers have made major strides in usability in recent years. The realization has set in that their customers also shop online in their private ...

AI & Innovation B2B E-commerce Automation

5 minuten lezen

December 15, 2025

'AI enables acceleration and flexibility'

He is at the helm of Europe's oldest travel organization, holds the title of Travel Personality of the Year 2025 and chairs both the ANVR and Thuiswinkel.org. ...

AI & Innovation B2B E-commerce Exhibitor Interview

5 minuten lezen

April 10, 2025

Shopware’s perspective on the Webwinkel Vakdagen: how AI is transforming the industry

At the Webwinkel Vakdagen, held on April 2 and 3, one topic was impossible to ignore: AI is taking center stage in the digital commerce landscape. This is ...