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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

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2026

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2026

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2026

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2026

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2026

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De laatste inzichten en nieuwtjes.

Alles AI & Innovation B2B E-commerce Automation E-commerce & retail Interview Customer Experience Digital transformation Data & personalization Data Strategy Digital growth Exhibitor Marketing Marketplaces Omnichannel Strategy Recap
Digital transformation B2B E-commerce Customer Experience

6 minuten lezen

January 20, 2026

How the customer is becoming increasingly central in B2B e-commerce

Business online sellers have made major strides in usability in recent years. The realization has set in that their customers also shop online in their private ...

Marketplaces AI & Innovation Digital growth

6 minuten lezen

January 20, 2026

Where are the opportunities for digital growth?

Digital growth is what many visitors to Webwinkel Vakdagen are striving for. But in a stagnating market, that is not so easy. This article highlights several ...

AI & Innovation Marketing

6 minuten lezen

January 20, 2026

Digital Commerce Marketing in 2025: from AI to authentic customer contact

How do you entice tomorrow’s customer in a digital world that is changing at lightning speed? At Webwinkel Vakdagen 2025, pioneers, marketers, and e-commerce ...

AI & Innovation Automation

4 minuten lezen

January 6, 2026

Bax's entrepreneurial blood flowing again in abundance

Jochanan Bax is experiencing—to put it mildly—a turbulent year. The co-founder of Bax Music was at home on sick leave when he was dismissed from the online ...

Automation Customer Experience

4 minuten lezen

January 5, 2026

Where is digital commerce headed in 2026? 12 trends

There's never a dull moment in the world of digital commerce, but the rise of AI is creating a significant amount of dynamics. Meanwhile, e-commerce continues ...

AI & Innovation B2B E-commerce Automation

5 minuten lezen

December 15, 2025

'AI enables acceleration and flexibility'

He is at the helm of Europe's oldest travel organization, holds the title of Travel Personality of the Year 2025 and chairs both the ANVR and Thuiswinkel.org. ...