Why consumer choice in the checkout leads to better ecommerce business.

Catering to personal preference is critical for any modern ecommerce merchant. Whether it be regarding payment, freight, or environmentally friendly options, end customers are becoming increasingly savvy and demand choice, flexibility, and control to tailor their shopping experience. Shipping has simply become one of the most important decision criteria for online shoppers and one of the most important differentiators between merchants. Learn more about why offering consumer choice is a crucial driver for conversion and customer experience in the future.

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