Solving customer problems at scale at Booking.com: using app experimentation to make sure we keep adding customer value
WOE 16:15 - 16:45
Apps are responsible for over two-thirds of Booking's mobile bookings and over 40% of our total room nights. Being such an important part of our business it is important to use experimentation to make sure we are making the right product decisions and to validate we are adding value to our customers. In this presentation 3 reasons will be shared why Booking.com is running experiments on its apps and how we are doing this.