Reinvention in the face of Brexit: How Functional Nutrition entered a new eCommerce market using Storyblok.

Functional Nutrition is growing into one of the UK’s largest vitamin and nutritional supplement retailers, carrying some of the most well-known and well-respected nutraceutical brands. However when Brexit hit, the company had to consider new distribution possibilities in order to continue to serve their international clients. Thus came about Functional Nutrition’s goal to expand its consumer platform Supplement Hub into the Netherlands and internationalize the company through a new multilingual, multi-currency storefront.

After difficulties with their previous static eCommerce set-up, Functional Nutrition were looking for a flexible solution that would allow them to adapt their content according to local market needs. Through the support from the Dutch web development agency Story of AMS and the implementation of a headless commerce set-up, Functional Nutrition is now well underway to become the most-trusted health-tech company.

Join this conversation between Barry D’Arcy, Storyblok’s VP of Partners, and Robert van Hunsel, CEO of Functional Nutrition Europe, to find out how the company successfully entered a new international market using Storyblok, the first Headless CMS with a Visual Editor that works for both marketers and developers.