For any B2C or B2B (e)commerce business, delivering an ultimate customer experience is key. Customers expect the same seamless buying experience across channels. For an optimal customer experience, however, all commerce systems need to work together.
For many retailers combining and managing their systems is a challenge. They and up with an integration maze, in which applications are not able to communicate with each other. This stands in the way of an optimal customer experience.
The concept of Unified Commerce offers a solution. Unified Commerce aims to offer a seamless customer experience: instead of using multiple software solutions across platforms, a central real-time commerce management platform is used.