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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

Program

2026

Speakers

2026

Exhibitor list

2026

Premium tickets

Recap

View the 2025 edition

Practical information

Floor plan

2026

Venue & Opening hours

Connect App

Collaborations

Sponsors

Partners

Become an exhibitor

Become an exhibitor

Participate in the exhibiton

Become an exhibitor

Book a stand

Participation options

Become a sponsor

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialist

Venue & Opening hours

Exhibitor list Program

Program

About this edition

Program

2026

Speakers

2026

Giving a lecture

Testimonials

Blog & Knowledge Contact

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Seamless customer experiences with omnichannel success

More than ever, customers expect a smooth shopping experience. Whether they're browsing online, buying in-store or connecting via social media - your brand needs to work perfectly together, always and everywhere. But how do you ensure that all channels work together seamlessly?

Webwinkel Vakdagen shows you where omnichannel is headed. Discover the latest trends, technologies and strategies that define how successful retailers and e-commerce companies use omnichannel.

Seamless customer experiences with omnichannel success

More than ever, customers expect a smooth shopping experience. Whether they're browsing online, buying in-store or connecting via social media - your brand needs to work perfectly together, always and everywhere. But how do you ensure that all channels work together seamlessly?

Webwinkel Vakdagen shows you where omnichannel is headed. Discover the latest trends, technologies and strategies that define how successful retailers and e-commerce companies use omnichannel.

Claim your free ticket

Seamless customer experiences with omnichannel success

More than ever, customers expect a smooth shopping experience. Whether they're browsing online, buying in-store or connecting via social media - your brand needs to work perfectly together, always and everywhere. But how do you ensure that all channels work together seamlessly?

Webwinkel Vakdagen shows you where omnichannel is headed. Discover the latest trends, technologies and strategies that define how successful retailers and e-commerce companies use omnichannel.

Seamless customer experiences with omnichannel success

More than ever, customers expect a smooth shopping experience. Whether they're browsing online, buying in-store or connecting via social media - your brand needs to work perfectly together, always and everywhere. But how do you ensure that all channels work together seamlessly?

Webwinkel Vakdagen shows you where omnichannel is headed. Discover the latest trends, technologies and strategies that define how successful retailers and e-commerce companies use omnichannel.

Claim your free ticket

Seamless customer experiences with omnichannel success

More than ever, customers expect a smooth shopping experience. Whether they're browsing online, buying in-store or connecting via social media - your brand needs to work perfectly together, always and everywhere. But how do you ensure that all channels work together seamlessly?

Webwinkel Vakdagen shows you where omnichannel is headed. Discover the latest trends, technologies and strategies that define how successful retailers and e-commerce companies use omnichannel.

Claim your free ticket
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quote sluiten The essence of a good omnichannel strategy is balance. You don’t have to communicate the same message everywhere. Channels need to reinforce each other and appeal to the target audience at the right time and through the right channel.''

Madée Reinerink
Friday Digital Agency

Data as the foundation

At Alistor, omnichannel always starts with the basics. "We connect to existing product information and enrich the PIM system." That approach is always done together with the client. "We start with strategy. What are the goals? Then we look at online sales, unique visitors, shopping baskets and abandoned baskets, among other things."

Companies that apply omnichannel really well continue to invest. "They continue to work on the flow of innovation every year. By using marketplaces, e-commerce, native apps and PIM systems, you create a seamless omnichannel ecosystem."

More omnichannel insights

After visiting WWV, you'll know how to:

Create a seamless shopping experience between online and offline channels

Successfully integrate your webshop, physical store and marketplaces.

Leverage technology and data to better understand customer behavior

Increase conversion through smart personalization and retargeting

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Success stories and insider insights from powerhouses

Dive into the omnichannel world of Gall&Gall, Ingrid and G&B Home Living

Nienke van de Streek

General Manager | Gall & Gall

Craftsmanship and innovation in an omnichannel world: how Gall & Gall innovates


*This lecture is in Dutch

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Must see
Emiel Lutz

Country Manager

How Eijerkamp achieves success with its omnichannel strategy by integrating online and offline and attracting customers to the physical store.

*This lecture is in Dutch

emiel-lutz

Discover this lecture
Sorcha de Groen

E-commerce specialist | G&B Home Living

Managing marketplaces smartly: structure, growth and learnings


*This lecture is in Dutch

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Smart structures from G&B

Unlock more omnichannel success

View the entire program

You're almost there!

WWV is the event where you get answers to your omnichannel challenges. Know where it's going. Register for free and discover the latest trends, solutions and networking opportunities.

100% free tickets
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Is this something for you?

Whether you are a retailer, e-commerce manager or omnichannel specialist - this topic will help you improve your strategy. This is the opportunity for:

Retailers and omnichannel managers

Webshop owners who also have physical stores

Marketing and customer experience specialists

Logistics and IT professionals in e-commerce

quote sluiten You see we as the Netherlands are lagging behind in the field of AI. The time for exploration is over. If you don't get in now, you will miss the boat."

Marleen Smit
Director of Retail Google Benelux

Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.

Free tickets
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