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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

Program

2026

Speakers

2026

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2026

Premium tickets

Recap

View the 2025 edition

Practical information

Floor plan

2026

Venue & Opening hours

Connect App

Collaborations

Sponsors

Partners

Become an exhibitor

Become an exhibitor

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Become an exhibitor

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Giving a lecture

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Program

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2026

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2026

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Free tickets

Discover your digital growth opportunities

Digital growth is what many companies, organizations, and webshops strive for. But in a stagnant market, this is not so easy. How do you get the most out of your e-commerce platform and ensure sustainable growth? How do you use AI, Google, Marketplaces and data to realize your ambition?

Webwinkel Vakdagen knows where growth is headed. Discover the latest trends, tools and strategies to help your business make the most of the digital opportunities ahead.

Discover your digital growth opportunities

Digital growth is what many companies, organizations, and webshops strive for. But in a stagnant market, this is not so easy. How do you get the most out of your e-commerce platform and ensure sustainable growth? How do you use AI, Google, Marketplaces and data to realize your ambition?

Webwinkel Vakdagen knows where growth is headed. Discover the latest trends, tools and strategies to help your business make the most of the digital opportunities ahead.

Claim your free ticket

Discover your digital growth opportunities

Digital growth is what many companies, organizations, and webshops strive for. But in a stagnant market, this is not so easy. How do you get the most out of your e-commerce platform and ensure sustainable growth? How do you use AI, Google, Marketplaces and data to realize your ambition?

Webwinkel Vakdagen knows where growth is headed. Discover the latest trends, tools and strategies to help your business make the most of the digital opportunities ahead.

Discover your digital growth opportunities

Digital growth is what many companies, organizations, and webshops strive for. But in a stagnant market, this is not so easy. How do you get the most out of your e-commerce platform and ensure sustainable growth? How do you use AI, Google, Marketplaces and data to realize your ambition?

Webwinkel Vakdagen knows where growth is headed. Discover the latest trends, tools and strategies to help your business make the most of the digital opportunities ahead.

Claim your free ticket

Discover your digital growth opportunities

Digital growth is what many companies, organizations, and webshops strive for. But in a stagnant market, this is not so easy. How do you get the most out of your e-commerce platform and ensure sustainable growth? How do you use AI, Google, Marketplaces and data to realize your ambition?

Webwinkel Vakdagen knows where growth is headed. Discover the latest trends, tools and strategies to help your business make the most of the digital opportunities ahead.

Claim your free ticket
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quote sluiten I think the impact of AI is overestimated in the short term and underestimated in the long term, as is true of many new technologies.

Mark van Hattum
CEO Fello

Growth by moving with change

Most businesses deal with search engine optimization on a daily basis. Mark van Hattum of Follo explains how Google has changed. Now only 1.97 percent of all searches lead to result pages with only blue links. Search engines are also providing more and more direct answers, impacting click-through rates. Meanwhile, customer journeys are becoming less measurable and click-through rates are getting higher.

Yet overall search volume in Google is still rising. Van Hattum: "I dare say Google knows more than anyone else about your potential customer. His advice: look keenly at what Google is doing and move with it. What worked yesterday no longer does so today.

More about digital growth

After visiting WWV, you'll know how to:

Optimize your e-commerce strategy to increase your sales.

Employ advanced marketing techniques for maximum visibility.

Use smart data analytics for better customer insights and retargeting.

Apply automation and AI for cost savings and greater efficiency.

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Success stories and insider insights from powerhouses

Be inspired by Heineken, Malelions and Sero.

Roland den Elzen

Chief Digital & Technology Officer

HEINEKEN: how a 160 year-old start-up connects consumers, customers and categories for future growth.

heineken-how-a-160-year-old-start-up-connects-consumers,-customers-and-categories-for-future-growth (1)

Must see
Thijs Offermeijer

Founder and owner

Malelions and the power of community

Malelions-Signature-Logo-Black

Discover this lecture
Rik van den Wijngaard

Co-founder & Chief AI Strategy

The AI growth formula: from hype to hard cash in e-commerce

rik-van-den-wijngaard

AI Insights

Unlock even more growth potential

View the entire program

First step to digital growth

WWV is the event for entrepreneurs who want to grow in the e-commerce world. Know where it's going. Register for free and discover the latest trends, solutions and networking opportunities.

100% free tickets
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5 Must do's

The E-commerce Monitor shows that successful companies that grow above average have some clear similarities. They score particularly high on the following points. Time to embrace this and apply it to your strategy as well.

Data-driven decisions

Predefined KPIs

Working on a scalable foundation

Use of external expertise

Set a clear long-term goal

quote sluiten If you want to achieve something in the e-commerce industry, Webwinkel Vakdagen is the place to be."

Alexander Robijn
Manager of Sales and Marketing at XSARUS

Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.

Free tickets
Practical information Contact Venue & Opening hours Parking Floor plan exhibition About WWV Organisatie Groep Zuid Working at Warning data parties

Blogs

AI and E-commerce: hype or staying power?

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