MarktMentor: Successfully grow on bol with the right data & insights

Why bol

14 million customers shop on bol every month. With a revenue of €5.9 billion in 2024, it is the largest online sales channel in the Netherlands and Belgium. Of that revenue, €2.8 billion comes from external sellers. Almost half.

The marketplace is open. You pay no monthly fees, only commission when you actually sell. That means you can start researching today, list your first products tomorrow, and make your first sale the day after.

What it takes

But selling on a marketplace like bol requires a different approach than running your own webshop. You compete directly with others and algorithms determine your visibility. Without the right insights, you're flying blind.

Those who want to succeed must master four areas:

• Market research – Know where opportunities lie before investing in inventory
• Discoverability – Be found by consumers in search results
• Performance – Insight into your market share and where you stand compared to competitors
• Profitability – Know what you truly earn after all costs

The problem? This data is not readily available. Bol does give you sales data from your own shop, but you don't see what's happening in the market, how competitors are performing, or where opportunities lie before you invest.

What MarktMentor does

We make this data accessible. MarktMentor collects and analyzes millions of products on bol daily and translates this into concrete insights for sellers, wholesalers, agencies and brands.

From market research before launching a product, to discoverability analyses that show where you rank in search results, to performance tracking that compares your market share with competitors, to complete profit analyses that include all costs. Everything in one place, so you can make informed decisions.

What to expect at our booth

At Webwinkel Vakdagen, we'll show you how MarktMentor works in practice:

• Live demos of tools for market research, discoverability, performance and profit analyses
• Concrete examples of how you use this data to make better decisions
• Personal advice on where opportunities lie for your situation

Whether you're considering selling on bol and want to know where the opportunities are, already active and want to improve your results, or as a wholesaler, agency or brand want more insight into the bol market, you'll see at our booth how MarktMentor can help you.

New: Our advertising environment

At the trade show, you can see and try our new advertising tool for the first time. Complete control over your Sponsored Products campaigns on bol: automated bidding strategies, performance tracking per keyword, and ACOS optimization. From strategy to execution, everything in one environment.

Who is MarktMentor for

• Sellers: Complete toolset for market research, discoverability, advertising, performance and profit analysis
• Wholesalers: Insight into sales performance of buybox products and real-time profitability
• Agencies: Extensive analyses and reports to support clients with data-driven advice
• Brands & distributors: Market share monitoring and competitor analyses without your own bol shop