DAYLEE

DAYLEE is the first online marketing agency in the Netherlands specializing in online personalization, marketing automation, and working with Customer Data Platforms (CDPs).

Why this specialization?

Personalization is not something you can just add on. While many companies and full-service agencies attempt to do so, they often fail to unlock the full potential of personalization and a CDP like Spotler Activate. And that’s a missed opportunity.

With the growing emphasis on zero- and first-party data, you can finally break free from the Google dependency. Enhance the online customer experience and prepare for a future where you can use your own data smartly in your marketing campaigns.

CDP Implementation

Over the past five years, we’ve conducted more than 35 CDP audits. Over 70% of CDP implementations turn out to be incomplete. That’s why we place extra focus on the implementation process. The optimal use of your CDP starts with a strong foundation. Without it, effective personalization is impossible. Thanks to our years of experience, we’ve developed comprehensive checklists for Spotler Activate implementations.

Personalization Process

Once the CDP is in place, the real work begins. With our proven Personalization Process, personalization becomes an integral part of your marketing strategy. We work in monthly sprints, enabling us to continuously develop new use cases.

Case Study: Nubikk

Website visitors expect personalization. Nubikk shows how online personalization not only improves the customer experience but also strengthens your marketing strategy. In this session, you’ll discover concrete use cases and best practices. Get inspired and make personalization part of your success. Join us on Thursday, April 3rd at 11:15 AM in Lecture Hall 6 for this insightful case presentation, or visit us at booth 207 with Spotler.