Billy Grace: the new standard in online marketing

To give you a brief overview—what is Billy Grace?

Billy Grace is the new industry standard for online marketing measurement, analytics, and optimization, offering a single source of truth for CMOs, marketing managers, and marketers. In addition to advanced analytics, Billy Grace incorporates AI that automates part of a marketer’s daily decision-making process, driving increased ROI and saving significant time.

Why is this urgent?

Likely every e-commerce owner, marketing manager, or specialist is facing these common challenges:

• Disorganized data (caused by iOS 14.5 updates, the phase-out of third-party cookies, biased attribution models from marketing channels, and over-reported conversions);
• Lack of clarity in analytics (juggling multiple tabs with inaccurate data creates uncertainty around which channel, campaign, adset, ad, keyword, creative or product is driving growth);
• Making decisions with a blindfold (due to unreliable data, you may be making costly, incorrect decisions that lead to wasted advertising spend).

What do we offer?

• First-party data (accurate cross-channel and cross-device tracking technology, enriched with your own marketing and backend data);
• AI-driven attribution models (Multi-Touch Attribution & Unified Marketing Measurement);
• Cross-channel analytics in one intuitive, customizable platform;
• AI automation that optimizes all campaigns across and within channels daily, based on your needs.

What does it deliver?

On average, we’ve found that e-commerce brands waste 20-60% of their marketing budget due to poor decisions driven by incorrect data. Billy Grace eliminates these challenges in one platform, providing immense value by preventing a part of wasted spend.