Alistar—Partners in Progress

Alistar (Netherlands/Belgium) is the specialist in B2B e‑commerce and digital transformation for companies looking to automate, accelerate, and scale their commercial processes.

We help organizations digitize complex and demanding B2B(2C) flows—from customer‑specific pricing and assortment management to full self‑service portals, order‑to‑cash automation, and intelligent sales support.

Our solutions are built on a powerful B2B tech stack including Sana Commerce, NatchOS, GeCommerce and Propeller, seamlessly integrated with leading ERP and CRM systems such as Microsoft Dynamics 365 (including Business Central, Finance & Operations and Customer Engagement), as well as environments based on Exact and SAP.

We also invest heavily in AI‑driven optimization: from intelligent product recommendations and advanced AI search engines to automated content generation, data enrichment, and customer support processes.

This enables demanding B2B organizations to improve customer experience, increase internal efficiency, and relieve their commercial teams. With deep expertise in strategy, system integrations, business processes, and B2B commerce, we guide wholesalers, manufacturers, and distributors toward sustainable digital growth.

Alistar builds reliable, scalable, and intelligent B2B e‑commerce solutions that truly help ambitious companies move forward.

We look forward to meeting you at our booth—and feel free to join our session on Thursday 26/3 at 13:15 in room 11: Van bierviltje tot digitaal platform: zo rijdt deze Belgische bouwpartner naar de B2B-kopgroep.