Webwinkel Vakdagen 2025
Webwinkel Vakdagen 2025 is over, and what an edition it was! With over 12,000 visitors (12,140 to be exact) and an exhibition floor full of impressive stands, the exhibition once again served as the meeting place for e-commerce professionals, offering them a wealth of concrete insights and inspiration.
Exhibitors pulled out all the stops and the content program was also a real eye-opener. With no less than 200+ lectures and ten keynotes from top brands such as Google, IKEA, Kruidvat and XXL Nutrition, there was something for every branch of the industry. With Marlene ten Ham and Ronnie Overgoor as enthusiastic moderators of the day, the atmosphere was good right from the start.
Would you like to relive this successful edition? Check out the pictures, reports and of course the aftermovie!
Webwinkel Vakdagen 2025
Webwinkel Vakdagen 2025 is over, and what an edition it was! With over 12,000 visitors (12,140 to be exact) and an exhibition floor full of impressive stands, the exhibition once again served as the meeting place for e-commerce professionals, offering them a wealth of concrete insights and inspiration.
Exhibitors pulled out all the stops and the content program was also a real eye-opener. With no less than 200+ lectures and ten keynotes from top brands such as Google, IKEA, Kruidvat and XXL Nutrition, there was something for every branch of the industry. With Marlene ten Ham and Ronnie Overgoor as enthusiastic moderators of the day, the atmosphere was good right from the start.
Would you like to relive this successful edition? Check out the pictures, reports and of course the aftermovie!
Webwinkel Vakdagen 2025
Webwinkel Vakdagen 2025 is over, and what an edition it was! With over 12,000 visitors (12,140 to be exact) and an exhibition floor full of impressive stands, the exhibition once again served as the meeting place for e-commerce professionals, offering them a wealth of concrete insights and inspiration.
Exhibitors pulled out all the stops and the content program was also a real eye-opener. With no less than 200+ lectures and ten keynotes from top brands such as Google, IKEA, Kruidvat and XXL Nutrition, there was something for every branch of the industry. With Marlene ten Ham and Ronnie Overgoor as enthusiastic moderators of the day, the atmosphere was good right from the start.
Would you like to relive this successful edition? Check out the pictures, reports and of course the aftermovie!
Webwinkel Vakdagen 2025
Webwinkel Vakdagen 2025 is over, and what an edition it was! With over 12,000 visitors (12,140 to be exact) and an exhibition floor full of impressive stands, the exhibition once again served as the meeting place for e-commerce professionals, offering them a wealth of concrete insights and inspiration.
Exhibitors pulled out all the stops and the content program was also a real eye-opener. With no less than 200+ lectures and ten keynotes from top brands such as Google, IKEA, Kruidvat and XXL Nutrition, there was something for every branch of the industry. With Marlene ten Ham and Ronnie Overgoor as enthusiastic moderators of the day, the atmosphere was good right from the start.
Would you like to relive this successful edition? Check out the pictures, reports and of course the aftermovie!
Webwinkel Vakdagen 2025
Webwinkel Vakdagen 2025 is over, and what an edition it was! With over 12,000 visitors (12,140 to be exact) and an exhibition floor full of impressive stands, the exhibition once again served as the meeting place for e-commerce professionals, offering them a wealth of concrete insights and inspiration.
Exhibitors pulled out all the stops and the content program was also a real eye-opener. With no less than 200+ lectures and ten keynotes from top brands such as Google, IKEA, Kruidvat and XXL Nutrition, there was something for every branch of the industry. With Marlene ten Ham and Ronnie Overgoor as enthusiastic moderators of the day, the atmosphere was good right from the start.
Would you like to relive this successful edition? Check out the pictures, reports and of course the aftermovie!
Where do you go for loads of inspiration?
With more than 200 lectures spread over 11 rooms, a keynote and 2 roundtable rooms, there was no shortage of substantive inspiration during WWV. From marketing strategy to distribution, speakers gave an honest look into their daily practice, including successes as well as obstacles.
For example, De Bonte Koe shared their experience with handling viral growth, while Marleen Smit from Google drew a record-breaking audience of 808 attendees to her session on AI. Other standout sessions included HEMA, with 'the coolest senior citizen in retail', vraaghetdebelg.nl with insights on successful selling in Belgium, and Martin van Kranenburg, who demonstrated how to build your own GPT.
Action on the show floor
Boring? Not for a second. WWV's exhibition floor was one big experience for e-commerce professionals. Over 270 exhibitors were ready with advice, demos and smart solutions. And they came up with creative ways to get your attention.
For example, you could take part in a bicycle race at PostNL, cuddle the Lion of ING or take part in the real mouse-click EC at Happy Horizon (top score: 186 clicks in 15 seconds!). In between there was magic at inQdo, syrup waffles on every corner and of course coffee, lots and lots of coffee.
And if that wasn't enough, you could literally let yourself be driven around in a PostNL shopping cart, like a VIP package. Thanks to the themed tours, you could also quickly find your way to the right solutions. WWV in a few words: energy, experience and inspiration on every square meter.
Best rated lectures
'Not revolution, but evolution' Kruidvat has excelled in consistency for 50 years
Ronald van den Berg,
Online business director Kruidvat & Trekpleister
A finger-licking loyalty program, a brand new marketplace and a huge e-fulfilment center in Ede. Kruidvat customers have been able to go to the physical stores of the health food store since 1975, but in the meantime Kruidvat is also working hard on a future-oriented O+O strategy (Offline plus Online). And with success: with more than 4.5 million online members and increasing sales, nothing seems to stand in the way of the success of another 50 years of Kruidvat...
Webwinkel Vakdagen in pictures
For two days, our photographer walked many miles across the exhibition floor (over 32,000 steps) to capture the atmosphere of the Webwinkel Vakdagen. The result? A mountain of photos full of energy, inspiration and beautiful moments. We have collected the best and most beautiful images for you.
"We are here to network and grow our business. And that's working out well: we've already spoken to many interesting people and were inspired by a strong keynote from Kamera Express."
Rayan Autar & Surendly Carolina
Sandarix
"We are now attending the fair for the third year in a row. We visit the WWV mainly to get inspiration that we can immediately apply in our work. We ourselves work in the marketing department, but our colleagues from IT are also here today."
Vincent van Bergen & Daan van Hulst & Ramon Boom
4Bleu
Headphones on and go!
Themed tours big success
After a year of absence they were back: the themed tours at the Webwinkel Vakdagen! Armed with headphones and a good dose of curiosity, visitors toured a selection of inspiring exhibitors.
Read back: These inspirations were present during WWV
Dutchies: 'Got a dream? Just go for it!'
Anne de Korte | Happy Owner | Dutchies
Shopware's vision at Webwinkel Vakdagen: how AI is changing the industry
Alexey Pronin | General Manager EMEA | Shopware
De Bonte Koe: 'Yes! We're going viral' from craftmanship to algorithm
Amy Klein | Chocolate Executive | The Pied Cow
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Date: March 25 & 26, 2026
Location: Jaarbeurs Utrecht
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Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.
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