This episode dives into the growth dilemma many e-commerce entrepreneurs face: your revenue is increasing, but your organization and processes are lagging behind. It’s all about what happens when your business scales while the connections between your systems, partners, and processes remain stagnant.

In this episode, we discuss modern chat solutions that go beyond traditional, frustrating chatbots with buttons and predefined paths. Instead, we explore intelligent systems that act like a conversational search engine, using AI technology to provide visitors with fast and accurate answers regarding products, delivery times, and order statuses.

In this episode, Arion Doornbos from Eye-Able explains that digital accessibility isn’t just a boring checkbox on a list, but a massive commercial opportunity. With the introduction of the European Accessibility Act, it’s no longer optional for large webshops—but the real win lies in reaching the 4.5 million people in the Netherlands who are currently being left behind. Discover how smart tooling can remove barriers for millions of consumers and help you grow your revenue by nearly 30%.

In this episode, we explore the intricacies of the B2B landscape. Unlike B2C, the B2B customer journey involves complex decision-making processes, multiple stakeholders, and specific service requirements. Jerry van Setten from Solvisoft joins us to discuss how to manage these complexities, optimize your service levels, and build long-term digital partnerships that go beyond just a simple transaction.

In this episode, we discuss how to professionalize customer service for a growing e-commerce business without losing the personal touch. We dive into multichannel strategies, automation, and AI to keep growth manageable and prevent chaos. Discover how to transform customer contact from a cost center into a powerful engine for growth that drives higher customer satisfaction and increased revenue.

In this session, we discover the power of ERP systems and their role within B2B e-commerce. Dutch speaker Michiel Olbrechts, Managing Partner at Marcando, shares his expertise on how B2B companies can operate more efficiently by linking their ERP system to an online ordering platform. He explains how this eliminates manual processes, saves time, and improves customer service.

What once started as a start-up has grown over seven years into a player with a turnover of 50 million euros. In this session, Dutch speaker Yalmar Mekelenkamp, Chief Data Officer at Toeleveringonline.nl, shares how data plays a crucial role in the company's sustainable growth. From customer retention to optimization: data is utilized across all layers of the organization.

How do you create an exclusive customer experience without relying on discounts and price cuts? In this session, Dutch speaker Désiree Laureijssen, Lead E-commerce B2C Stores at Studio Anneloes, discusses their innovative approach and customer-centric strategy. Studio Anneloes is a leading Dutch clothing brand focused on sustainable and timeless collections. What challenges come with truly putting the customer at the heart of your business?

How can you integrate sustainability into your business model as an e-commerce entrepreneur? Or are you struggling with how to handle returned products? In this session, Dutch speaker Daan, co-founder of 95percent.nl, shares how he built a successful business by purchasing returned shoes from major retailers, repairing them, and selling them online at significant discounts. You will learn about the challenges and opportunities in this unique business model, from logistics to marketing.

How do you stay profitable on bol.com as competition continues to grow? In this session, Dutch speaker Lars Hurkmans, co-founder of Marktmentor, shares his insights on developing effective sales strategies for bol.com sellers. Learn how to effectively use market research, optimize pricing strategies, and use advertising smartly to increase product visibility. Lars offers practical tips for both private label and bulk sellers and explains how to differentiate yourself in the crowded bol.com marketplace.

How do you maintain focus and control during rapid business growth? In this session, Dutch speaker René van der Zel, founder of XXL Nutrition, shares his strategies for sustainable e-commerce growth. With a turnover of 80 million euros and a dominant position in the sports nutrition market, René shares his approach to balancing ambition and efficiency. Discover how to combine internal processes with external expertise, develop a cost-conscious mindset, and make strategic investments that add real value.

How do you ensure your premium brand experience remains consistent, both on your own online platform and in physical stores? In this session, Dutch speaker Jurryt van Arend, Director of Digital and Customer Experience at Joolz, shares his experience in navigating between e-commerce and retail. Learn how to deploy rich, customer-centric content, optimize collaboration with retailers, and leverage the importance of customer data in the customer journey to strengthen the brand experience. This session offers valuable insights for premium brands looking to improve the customer experience both online and offline and safeguard a consistent brand identity.

How do you build an e-commerce empire with… sand? In this episode, Melissa Buijens (Zandcompleet.nl) reveals how she reached 3 million people without relying on Google or expensive ads. Smart content, strong branding, and trucks full of sand—discover her strategies and take your e-commerce to the next level!

How can you, as an e-commerce entrepreneur, make the right choice for cushioning materials that optimize both product protection and sustainability? In this episode, Bjorn van Lieshout from Van Lieshout Packaging shares his insights on the impact of packaging choices on logistics and costs. Discover the pros and cons of various cushioning materials such as air pillows, paper, and biodegradable alternatives, and learn how to optimize your packaging process for a more efficient and sustainable business operation.

How do you, as an e-commerce entrepreneur, make the right choices for a platform that is both cost-efficient and performance-driven? In this episode, Sanne Bolkenstein from Hyvia shares her insights on the total cost of ownership and performance of e-commerce platforms. Discover the balance between cost and performance and how the choice between SaaS and open-source solutions impacts your business in the long run.

How do you, as an e-commerce entrepreneur, stay in control of the increasingly complex world of payments? This episode is packed with valuable tips and strategic insights for sustainable growth in e-commerce.

Discover how e-commerce businesses can use personalized fulfillment to enhance brand experience and boost customer satisfaction. Simone Visser, founder of Sipack, shares her insights and practical tips for achieving growth without compromising on quality.

Discover how paying afterwards is more than just payment convenience and plays a crucial role in building trust, improving the customer journey and increasing your conversion rate. A must-listen for e-commerce professionals who want to take their webshop to the next level!

Efficient shipping can make all the difference! In the latest episode of On the Road to 20 Million, Virgil Swagemakers, co-founder of Innosend, discusses how to save time and costs with a multi-carrier shipping strategy. Learn how to optimize your logistics and prepare your webshop for international growth.

Nothing is more challenging for e-commerce entrepreneurs than standing out in Google Shopping. In the latest episode of On the Road to 20 Million, Wouter Veenboer, CEO of Producthero, shares how his "labelizer method" gives you more control over your campaigns. Find out how to use your budget smartly, increase your relevance and strengthen your competitive position.

In this episode, Joost van Leeuwen of House Du Champagne shares his tips for e-commerce entrepreneurs in seasonal markets. He discusses how to deal with peaks and troughs in sales, the importance of direct relationships with farmers and innovative strategies such as a subscription format. A must-listen for those looking to turn seasonal fluctuations into growth opportunities.

Marco Janssen of Horren.com talks about how to grow by focusing on a niche. His company focuses on eight basic products and invests in its own product development and brand building. This episode offers valuable insights for e-commerce entrepreneurs looking to grow by specializing and strengthening customer relationships.

David de Jong, CEO of VonWood, discusses digitizing the lumber business with a unique B2B platform. He shares his approach to overcoming resistance to technology and including customers in the transition. He also talks about VonWood's acquisition strategy and growth plans.

Niels Arts of Clonable shares insights on internationalization for e-commerce companies. From translations and market research to platform adjustments and logistics, Niels explains how to successfully grow internationally. Discover practical tips on market selection, competition and technical settings. A must for companies looking to expand internationally.

In this episode, Joey Buys of BBQ Experience Center shares how customer experience and brand identity can accelerate e-commerce growth. Thomas and Muhammed show how experience centers and workshops strengthen customer loyalty without competing on price. Learn how an omnichannel approach and brand ambassadors contribute to better retention and the future of your webshop.

Discover how smart automations, customer insights and behavior-based emails can improve conversion rates. Youri shares tips on setting up welcome tunnels, increasing conversion via abandoned shopping carts and avoiding common mistakes. Learn how to personalize email marketing and collect AVG-friendly to increase sales and customer loyalty. A must for e-commerce businesses looking to grow!

Caro Niestijl, founder of EcoStoof, shares how smart PR strategies and a DIY approach put her brand on the map without a big budget. She discusses the use of press releases, collaboration with a German PR agency and the impact of Dragons' Den. Discover how to use storytelling and current trends to grow your brand, even with limited resources....

Mark Kamerman van Topa Verpakking bespreekt het belang van de juiste verpakking voor e-commerce, met focus op klantbeleving, kostenbesparing en duurzaamheid. Hij deelt innovaties, het belang van testen en personalisatie, en hoe je de juiste balans kunt vinden zonder het milieu uit het oog te verliezen. Ontdek hoe verpakkingskeuzes de groei van je online business kunnen stimuleren.

Casper Bakker van Picqer deelt tips over magazijnbeheer voor e-commerce ondernemers. We bespreken het stroomlijnen van processen, versnellen van leveringen en verhogen van klanttevredenheid. Ontdek hoe je magazijnbeheer optimaliseert en je omzet laat groeien.

Een effectieve marketingstrategie vinden is essentieel voor groei. In deze aflevering krijg je perspectieven op het gebied van online bereik en conversie, want Joost Hultink van Wildricecarrier.com neemt je mee in hoe strategische influencer samenwerkingen zijn nicheproduct omtoverde tot internationaal succes. Ontdek de voordelen van authentieke engagament rondom je product.

De overgang van operationele naar strategische taken kan voelen als een balanceeract. Nabil van Budgetisolatieshop.nl deelt hoe hij de groei managed door cruciale besluitvormingsprocessen uit handen te geven. Hij bespreekt ook de stap naar het inhuren van een manager op het juiste moment, wat als katalysator dient voor verdere expansie. 

Niks is zo vervelend als marketeer dat je een e-mail verstuurd of een personalisatie toont waarin je aangeeft "Wellicht is dit een interessant product voor jou" terwijl de klant net een bestelling van dit product heeft gedaan. Mark vertelt hoe Spotler Group een marketingsuite aan het bouwen is, die de data van alle systemen vastlegt in een centrale databron, het CDP (Customer data platform). 

Slechte productdata leidt tot retouren, verminderde conversies en hoge kosten. In deze aflevering legt Country Director Benelux bij Ergonode, Tomas Hesseling, uit hoe je de juiste evaluatiecriteria voor jouw business ontdekt en deze problemen tackelt m.b.v een PIM-systeem. 

Veel e-commercebedrijven worstelen met de vraag hoe zij hun klanten kunnen behouden na die eerste aankoop. In deze aflevering delen Bas Grund en Barend den Heijer van Sapje hun ervaringen op het gebied van klantretentie binnen een markt waarin de klant steeds bewuster kiest.

Kleine retailers staan voor de taak om zich te onderscheiden in een zee van webshops, terwijl ze ook hun systemen schaalbaar moeten houden. Dit is precies wat Evert Hemelaar, Country Manager Benelux bij SCAYLE, met ons zal bespreken. Samen duiken we in het thema 'Duurzame groei'.