Webwinkel Vakdagen 2026
It's a wrap! As many as 12,702 digital commerce professionals came together for the nineteenth edition of the Webwinkel Vakdagen. In an increasingly complex digital landscape, WWV brought exactly what is needed, clarity in complexity. This edition was the moment for visitors to turn the plethora of choices into focused digital growth acceleration.
With a total of 207 lectures and 9 keynotes from leading brands such as New York Pizza, Marktplaats, Heineken and Amazon, there was a rock-solid program of content. Visitors received plenty of inspiration and directly applicable insights to take action.
Webwinkel Vakdagen 2026
It's a wrap! As many as 12,702 digital commerce professionals came together for the nineteenth edition of the Webwinkel Vakdagen. In an increasingly complex digital landscape, WWV brought exactly what is needed, clarity in complexity. This edition was the moment for visitors to turn the plethora of choices into focused digital growth acceleration.
With a total of 207 lectures and 9 keynotes from leading brands such as New York Pizza, Marktplaats, Heineken and Amazon, there was a rock-solid program of content. Visitors received plenty of inspiration and directly applicable insights to take action.
Webwinkel Vakdagen 2026
It's a wrap! As many as 12,702 digital commerce professionals came together for the nineteenth edition of the Webwinkel Vakdagen. In an increasingly complex digital landscape, WWV brought exactly what is needed, clarity in complexity. This edition was the moment for visitors to turn the plethora of choices into focused digital growth acceleration.
With a total of 207 lectures and 9 keynotes from leading brands such as New York Pizza, Marktplaats, Heineken and Amazon, there was a rock-solid program of content. Visitors received plenty of inspiration and directly applicable insights to take action.
Webwinkel Vakdagen 2026
It's a wrap! As many as 12,702 digital commerce professionals came together for the nineteenth edition of the Webwinkel Vakdagen. In an increasingly complex digital landscape, WWV brought exactly what is needed, clarity in complexity. This edition was the moment for visitors to turn the plethora of choices into focused digital growth acceleration.
With a total of 207 lectures and 9 keynotes from leading brands such as New York Pizza, Marktplaats, Heineken and Amazon, there was a rock-solid program of content. Visitors received plenty of inspiration and directly applicable insights to take action.
Webwinkel Vakdagen 2026
It's a wrap! As many as 12,702 digital commerce professionals came together for the nineteenth edition of the Webwinkel Vakdagen. In an increasingly complex digital landscape, WWV brought exactly what is needed, clarity in complexity. This edition was the moment for visitors to turn the plethora of choices into focused digital growth acceleration.
With a total of 207 lectures and 9 keynotes from leading brands such as New York Pizza, Marktplaats, Heineken and Amazon, there was a rock-solid program of content. Visitors received plenty of inspiration and directly applicable insights to take action.
Real-world success stories
With more than 216 lectures delivered by 316 speakers across 11 lecture halls, 1 keynote and 3 roundtables, visitors were in the middle of the most important digital commerce developments.
The focus visibly shifted from AI hype to practical implementation. Exhibitors showcased their own success stories with presentations and customer stories. Topics such as agentic AI, GEO and the new search engine reality, with platforms like ChatGPT and Tiktok, were the hot-topics. Visitors could hear from Follo what does and does not work for AI search engines, while DPD gave concrete tools to generate more sales with social media.
28,000m² of energy and experience
Everything was pulled out to surprise visitors. Over 290 exhibitors came up with unique creative activities to get noticed. Visitors stepped into the boxing ring at Happy Horizon, entered into a 1vs1 orderpick duel at Monta, or tested their racing skills on the virtual circuit of Zandvoort at Stars of the Net. There was even a full mini cinema at Tweakwise!
In between conversations, there was also plenty of room for indulgence. The smell of homemade 'stroopwafels', puffed popcorn and freshly ground coffee beans hung in every aisle. You could order a cup of coffee in sign language at the booth of bol and at Dotdigital, visitors were surprised with a personalized fresh salad.
"This is our fifth year participating in the Webwinkel Vakdagen. It consistently delivers valuable leads, while also serving as a key moment for retention, re-engaging and strengthening relationships with existing customers."
Youri Meuleman
Head of Marketing at Mailblue
"Selling in the age of AI requires entrepreneurs to make tough choices"
Peter Maas
Chief Technology Officer Marktplaats
How is shopping changing with the rise of AI? "That's the million dollar question," says Peter Maas. The Chief Technology Officer of Marktplaats does have an idea: "More than ever it's about relevance: what is your added value for the customer? That requires open dialogues and sharp choices. And you have to explain that value to an AI as well as you can."
Read back: These inspirations were present during WWV
More than a personalized lunchbox: product data as the foundation at Mepal
Barbara Berenpas | Product Manager and PIM Product Owner | Mepal
Maarten Buth | Senior PIM Implementation Consultant | XSARUS
Buy less, choose better: how Dille & Kamille is embracing slow e-commerce
Hans Geels | CEO | Dille & Kamille
Healthy growth and AI set the tone at Webwinkel Vakdagen. These were the highlights.
Healthy growth was a recurring theme at the nineteenth Webwinkel Vakdagen. How can you scale profitably? By making smart choices and putting artificial intelligence to work for you, as shown in Utrecht. AI acts as the main growth accelerator. But AI also changes the customer, and not by much.
Webwinkel Vakdagen in pictures
Our photographers were on top of the action and cool moments. With two photographers on the floor, a total of no less than 41,000 steps were taken. That's over 30 kilometers through the Jaarbeurs!
While you were networking, they made sure that no moment of the Webwinkel Vakdagen went unnoticed. Check out the highlights here!
"We're here for the third year in a row, and for us this remains the place where our target audience walks around."
Stefanie van Pelt
Owner Mrs. E-commerce
Are you looking for one of our specialists?
Ylona Rooijakkers
Commercial Manager
ylona@ogz.nl
+31(0)40-2808409
Bo van Tongeren
Account Manager
bo@ogz.nl
+31(0)40-2808409
Natalia Pula
Account Manager
natalia@ogz.nl
+31(0)40-2808409
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Date: April 7 & 8, 2027
Location: Jaarbeurs Utrecht
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Benelux's biggest digital commerce event with the best digital commerce speakers and suppliers.
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