Visitor Profile

Your participation in the Webwinkel Vakdagen is aimed ultimately at gaining the attention of your target audience in order to realise greater returns. It's therefore important to know what the profile of the visitors is so that you can focus your message on their needs.

Increasing number of visitors

In recent years the fair has witnessed unprecedented growth and is now on its 12th edition! The first edition in 2007 saw more than 4,000 visitors make their way to the Jaarbeurs. In 2011, this had reached over 8,000 and in 2016 the number of visitors passed the magical threshold of 11,000. 

And the number of visitors to the 12th edition is expected to exceed 12,000.

The visitor's areas of interest

A point of interest would be to know the percentage of visitors interested in your specialisation. The table below shows the various areas of interest of the visitors.


Company size

It is also important to know the size of the companies where the visitors work. This will enable you to gain insight into the number of employees per company.


Type of company

What type of companies visit the Webwinkel Vakdagen and what are their business activities?


Doing business after the fair 

Many visitors indicate that a visit to the fair was useful in helping them to decide on a certain solution or vendor. A large majority of visitors (71%) indicates that in time they expect to do business with vendors who they met during their visit to the fair.     

Investment expectations as a result of visiting the fair

Visitors to the Webwinkel Vakdagen are looking for tangible solutions that can be implemented immediately. A majority of visitors (63%) expects solutions that can be implemented in their organisation in the near future (within six months). A minority of visitors (16%) expects more than a year for this. 

Decision-making power of visitors

It's important to know the extent to which the visitors to the fair have decision-making powers on e-commerce matters. A large majority of visitors (67%) indicates to be either decision maker or joint decision maker. 

80% of leading 100 e-tailers/retailers was present in 2017: 
Biedmeer,, Buckaroo, ByJuno, Cream, Drukwerkdeal, Icecat, Icepay, ICTRecht, Intracto, Juice BV, Kiala,, Marktplaats, Mediamoose, MultiSafepay,, Ogone, PayPal, PostNL, PrestaShop, Rabobank, Redhotminute, SEOshop, Sherpaan,, Trustpilot,, Twinkle, Yeastar Nederland, Zanox, Zeo BV, Zibbra and many more!

Would you also like to come in contact with these strategic decision makers? Sign up as an exhibitor.