WWV
The Webwinkel Vakdagen is Benelux's biggest digital commerce event. Here you'll find knowledge, inspiration and external expertise to help you achieve the next digital step.
De laatste inzichten en nieuwtjes.
5 minuten lezen
February 24, 2026
"We do everything that isn't in the books"
Faster isn’t always better, Dille & Kamille knows, certainly not for the environment. The retail company embraces ‘slow commerce’ and aims to encourage ...
4 minuten lezen
February 18, 2026
Heineken is a 161-year-old start-up.
With an online trading volume in the billions, Heineken is a global giant in B2B e-commerce. Ronald den Elzen, keynote speaker at the WebwinkelVakdagen, works ...
5 minuten lezen
February 11, 2026
“Selling in the age of AI requires entrepreneurs to make tough choices”
How is shopping changing with the rise of AI? “That is the million dollar question,” says Peter Maas. The Chief Technology Officer of Marktplaats has some ...
5 minuten lezen
January 30, 2026
“We now think in moments”
What do you do when interest in your product dwindles? It's a question Gall & Gall, the market leader in the liquor store sector with 650 stores, has ...
4 minuten lezen
January 30, 2026
How BAS World transformed: from trader to platform with 70% online transactions
A showroom, a private hotel, and depots in Dortmund and Madrid—combined with massive digital power. BAS World has it all. In less than five years, the ...
4 minuten lezen
January 29, 2026
How Malelions is growing profitably in a challenging market
"Our driving force is in everything you don't see" It has now been about nine years since Thijs Offermeijer attended Webwinkel Vakdagen. He was still wet ...