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March 25 & 26, 2026

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2026

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2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

Program

Speakers

Exhibitor list

Exhibition magazine

NEW

Premium tickets

Recap

View the 2025 edition

Practical information

Floor plan

2026

Venue & Opening hours

Connect App

Collaborations

Sponsors

Partners

Become an exhibitor

Become an exhibitor

Participate in the exhibiton

Become an exhibitor

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Participation options

Become a sponsor

Giving a lecture

Testimonials

Practical information

Visitor profile

Contact the specialist

Venue & Opening hours

Exhibitor list Program

Program

About this edition

Program

2026

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2026

Giving a lecture

Testimonials

Blog & Knowledge Contact

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WWV

The Webwinkel Vakdagen is Benelux's biggest digital commerce event. Here you'll find knowledge, inspiration and external expertise to help you achieve the next digital step.

De laatste inzichten en nieuwtjes.

Alles AI & Innovation B2B E-commerce Interview Automation E-commerce & retail Customer Experience Digital transformation AI & Data Data & personalization Data Strategy Digital growth Exhibitor Marketing Marketplaces Omnichannel Strategy Recap
Interview

5 minuten lezen

February 24, 2026

"We do everything that isn't in the books"

Faster isn’t always better, Dille & Kamille knows, certainly not for the environment. The retail company embraces ‘slow commerce’ and aims to encourage ...

AI & Data

4 minuten lezen

February 18, 2026

Heineken is a 161-year-old start-up.

With an online trading volume in the billions, Heineken is a global giant in B2B e-commerce. Ronald den Elzen, keynote speaker at the WebwinkelVakdagen, works ...

Interview E-commerce & retail

5 minuten lezen

February 11, 2026

“Selling in the age of AI requires entrepreneurs to make tough choices”

How is shopping changing with the rise of AI? “That is the million dollar question,” says Peter Maas. The Chief Technology Officer of Marktplaats has some ...

B2B E-commerce Interview E-commerce & retail

5 minuten lezen

January 30, 2026

“We now think in moments”

What do you do when interest in your product dwindles? It's a question Gall & Gall, the market leader in the liquor store sector with 650 stores, has ...

B2B E-commerce Interview E-commerce & retail

4 minuten lezen

January 30, 2026

How BAS World transformed: from trader to platform with 70% online transactions

A showroom, a private hotel, and depots in Dortmund and Madrid—combined with massive digital power. BAS World has it all. In less than five years, the ...

B2B E-commerce Interview E-commerce & retail

4 minuten lezen

January 29, 2026

How Malelions is growing profitably in a challenging market

"Our driving force is in everything you don't see" It has now been about nine years since Thijs Offermeijer attended Webwinkel Vakdagen. He was still wet ...