Discounting is a double-edged sword. While a flash sale can spike conversion rates, it often triggers a "return hangover" that eats away at margins and creates logistical nightmares. To stay profitable in a competitive market, retailers must look beyond the initial sale and understand the predictive relationship between price, customer behavior, and returns. Join for an exclusive roundtable session where we dive into the data-driven strategies used to protect margins before the "checkout" button is even clicked.