William is the Chief Technology Officer at Qogita in Amsterdam, where he leads the growth, product, and technology teams in reimagining wholesale procurement to eliminate retail inefficiencies. With over four years of leadership at Qogita, he previously served as VP of Product & Technology, helping scale the company through rapid month-over-month growth with backing from top VCs like Accel.

His extensive background includes a tenure as Head of Product at Hubs, where he played a key role in their $280M acquisition, following an early career as a software engineer and product manager in San Francisco’s ed-tech scene.