As Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) at LensGroup, I lead the strategic vision and execution of marketing, digital transformation, and business growth initiatives across our international businesses and brands. I specialize in aligning innovative digital strategies with customer-centric retail models to drive sustainable growth. My expertise spans omnichannel commerce, brand positioning, data-driven decision-making, and operational scalability in competitive environments. Throughout my career, I have successfully navigated the evolving landscape of e-commerce, technology integration, and customer experience optimization, ensuring that businesses remain focussed but agile and ahead of market trends. I am passionate about leveraging data, technology, and marketing insights to create impactful customer engagement strategies and long-term value for stakeholders.