Dina Awwad
Head of Customer Care & Experience (MediaMarkt)
Dina Awwad: Head of Customer Care & Experience in MediaMarkt Benelux
Dina has a “Let’s go!” mindset and brings a wealth of international experience, from Spain and Turkey to Poland and the Benelux, across various departments from online marketing to customer service. Her goal? Break down silos and embed customer-centricity at every level of the organization.
With her broad perspective, Dina works on a clear mission: to make MediaMarkt the first choice for customers by creating an exceptional omnichannel experience in which the customer truly comes first.
From Traffic to Trust: Designing the Full Customer Experience
Retail growth isn’t won in dashboards or channel silos — it’s won in the moments customers interact with your brand. In this session, Dina shares how MediaMarkt orchestrates and measures the full omnichannel journey across different channels. She shows how retailers can cut through omnichannel complexity, improve the quality of customer interactions, and turn customer experience into a measurable growth lever by translating strategy into clear, day-to-day execution.
Woensdag 10.30 - 11.00 • Lezingenzaal 5
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