D2C brands are drowning in operational decisions: What to stock, how to ship, how to price delivery, how to prevent returns, yet most of these choices are still made on instinct. This session shows what happens when you let AI automate and optimize those decisions end to end. We’ll unpack how data from inventory, logistics, returns, and delivery can be turned into a self-improving system that continuously tests, learns, and adapts buyer experiences in real time. Think less guesswork, fewer manual tweaks, and far more clarity on what actually moves profit. For operators who want a smarter, calmer way to run ecommerce, this is a look into the next operating model. You’ll learn which daily decisions can be handed off to algorithms today, what kind of uplift brands are seeing from automated operations testing, and how platforms like Hive Intelligence weave all of this into one unified optimization engine. If you’re ready to run a brand where the backend finally works with you instead of against you, this is the session you don’t want to skip.