In this session, the audience will hear about the journey an A-brand took to become a European frontrunner in implementing Wero.
As the European payment landscape evolves, merchants face critical decisions about adopting new solutions that meet customer expectations and regulatory requirements. This A-brand embraced the challenge by becoming one of the first merchants to launch Wero in Germany.

In this session, we’ll dive into the customer-centric question that drove this decision: how to deliver a seamless, secure, and future-proof payment experience. We’ll share the approach the A-brand took to integrate Wero, including technical considerations, stakeholder alignment, and customer communication strategies.
Additionally, we’ll discuss how the A-brand is preparing for the migration from iDEAL to Wero, ensuring continuity and trust for millions of customers. Attendees will gain insights into the results achieved so far, the impact on customer satisfaction, and the lessons learned that can guide other merchants through similar transitions.

Don’t miss this opportunity to stay ahead of European payment innovations and leverage these insights to deliver an exceptional customer experience.