HEINEKEN: how a 160 year-old start-up connects consumers, customers and categories for future growth.
Ronald den Elzen
Chief Digital & Technology Officer (HEINEKEN)
Ronald den Elzen, Chief Digital & Technology Officer, shares HEINEKEN’s story on its digital transformation of sales. The learnings HEINEKEN has on connecting customers, consumers and categories to drive growth, collecting and using data and the power of AI. He will discuss how data and insights help to innovate faster, serve customers better and drive efficiency across a plethora of different market archetypes of HEINEKEN: from Mexico to Italy, from Nigeria to Vietnam and everywhere in between.
Deze presentatie wordt gegeven in het Nederlands.
Ronald den Elzen, Chief Digital & Technology Officer, shares HEINEKEN’s story on its digital transformation of sales. The learnings HEINEKEN has on connecting customers, consumers and categories to drive growth, collecting and using data and the power of AI. He will discuss how data and insights help to innovate faster, serve customers better and drive efficiency across a plethora of different market archetypes of HEINEKEN: from Mexico to Italy, from Nigeria to Vietnam and everywhere in between.
Deze presentatie wordt gegeven in het Nederlands.
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