eCommerce Today: The transition from "electronic" to "every channel"
Thema's: Klantcontact, Multichannel
When a shopper is inside a retail store looking at merchandise and checking her mobile phone for more information or to see if she can find a better deal, retailers are no longer in the age of "multi-channel" commerce, they are in the age of "omni-channel" commerce. As consumers seamlessly pursue their purchase path across a range of media, how will we as retailers adapt and thrive? This presentation addresses emerging trends in consumer behavior and ways to adapt to the ever-changing market dynamic.
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