It are exciting times for marketeers. Finally, customer centricity is a big topic in many management boards. But how do you become more Agile in an era where there are so much choices to make? How do you grow your brand in a time were Big Data, Marketing Automation, Artificial Intelligence, Customer Journeys and Digital Advertising are so important.
Inspired by the Lean Start Up methodology (and Pirate Metrics), it is my mission to transform organizations in digital and customer focused brands. Growth Hacking in this landscape is fun and hard work. This is the experience that I bring with me from AfterPay, Rabobank and PostNL e-commerce.