Hunkemöller accelerates international growth via online platforms

WOE 14:45 - 15:15

Lezingenzaal 4

ChannelEngine

Expanding our marketplace business “Back in 2011, we made the decision to start selling on other online platforms, such as Zalando and Wehkamp, in addition to our own website. However, a marketplace, for example, Zalando Partner Program, cannot include all of our 1300 articles in wholesale, and with the high return rate in Germany, we were not very profitable on their platform. Thus, together with my team, we decided to improve the profitability of the partner program. Ultimately, we were able to double the low profitability of the partnership within two months, just by putting in certain metrics and product management solutions.

As soon as we had all of that under control, it was necessary to onboard new partners to expand our marketplace business, and we met with ChannelEngine.”

 

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