How to personalize online content for anonymous visitors? Experiences of a self learning online shop.
WOE 16:15 - 16:45
Dit is een presentatie van 2017
This presentation focuses on a use-case in which big data science is used to personalize content for anonymous visitors of the bol.com website. The result is a self learning and predictive system. Insights will be shared in, for example, finding a balance between speed and accuracy of prediction quality.