Growth Hacking: how to grow in a hyper-competitive world
DON 15:00 - 15:45
Lezingenzaal 4
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I'll run you through some of the latest stories, learnings and tricks we've learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer-centric, experiment- and data-driven organisation.
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Thema
Data driven insight & personalization
Data driven marketing is een strategie waarin data van bestaande en potentiële klanten wordt gebruikt. Dankzij deze data is het beter mogelijk om relevante content aan de ontvanger te tonen.