Experimentation as a growth strategy at Booking.com

It took 30 years before evidence based medicine became the standard. How long will it take before businesses will use the same rigor for making business decisions? At Booking.com we have experienced what a data informed organisation means for creating business impact. And what it looks like, when experimentation is part of your company culture. During this session Jorden will share his experiences and learnings on how experimentation has helped Booking.com learn faster as a business and has helped understand the impact of business decisions.