The dynamic storefront: A framework to how brands can transform themselves for the new shopping experience

Brands should be where the attention is. New channels will keep coming and the interface between you and the customer will continue to change. Customers have instant access to your brand wherever they are, and they want to be able to buy your products at their convenience. While a magic template for the right mix of physical and digital may never exist for brands, Jons Janssens, CIO of Ace & Tate, says the key lies in designing a consistent experience that can adapt across channels - even the ones we don’t know exist yet.

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