Zeynel Oruk
General Manager Digital EMEA (New Balance)
Zeynel Oruk began his career in Brand Management at Unilever and Luxottica, working with iconic brands such as Knorr and Ray-Ban. He then transitioned into eCommerce, taking on various eCommerce and digital marketing roles in retail companies like Hummel and Bestseller. Six years ago, he joined New Balance when the European HQ moved to Amsterdam, initially leading eCommerce Marketing. For the past three and a half years, he has been responsible for all digital sales and marketing efforts at New Balance, contributed to the brand's evolution and success. With experience spanning the USA, Turkey, the UK, Denmark, and the Netherlands, Zeynel brings a global perspective to digital commerce and brand growth.
“Dad’s shoe” to cultural icon: New Balance’s transformation & digital evolution
Over the past five years, New Balance has transformed from a brand known for its “Dad Shoes” into one of the most culturally relevant names in sporting industry. In this session, Zeynel will share the key strategies behind this evolution, from brand repositioning to digital marketing innovation and customer experience enhancements. He will also dive into the lessons learned—including successes and failures—while driving digital growth in an ever-changing landscape.
Woensdag 15:45-16:30 • Keynote zaal
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