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March 25 & 26, 2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Become an exhibitor For visitors

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Yael Weiss

Senior Partner Solutions Engineer (Shopify)

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Yael Weiss is a results-driven partner solutions engineer at Shopify with a sharp focus on optimizing user experiences and driving business growth in the ever-evolving ecommerce landscape. Yael thrives on solving complex challenges and delivering seamless, high-performing ecommerce experiences. As a speaker at "B2B to the Future: Harnessing AI and Unified Platforms for Future-Ready Commerce," Yael will showcase Shopify's B2B capabilities and explore how unified commerce is transforming the B2B space. She will highlight AI-driven innovations that streamline operations, enhance customer relationships, and future-proof digital commerce strategies, helping businesses bridge the gap between traditional and next-generation B2B experiences.

B2B to the Future: Harnessing AI and Unified Platforms for Future-Ready Commerce

The world of B2B commerce is undergoing a seismic shift, moving towards seamless digital experiences that rival B2C. AI and unified platforms are at the core of this transformation, revolutionizing everything from order management to customer relationships. In this session, we’ll explore real-world AI use cases, showcase businesses that have successfully leveraged these innovations, and unveil the trends shaping the future of B2B commerce. Join us to discover how your business can stay ahead of the curve and lead the way into the next era of digital commerce.
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Donderdag 10:30-11:00 • Lezingenzaal 4

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