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2 & 3 April 2025

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2 & 3 April 2025 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

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Speakers

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2025

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Thomas Groot

E-Commerce Manager (stichd (PUMA Group))

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Thomas Groot is responsible for Manchester City’s E-Commerce channels. He manages multidisciplinary teams, blending strategy and hands-on execution to optimize marketing, operations and customer experience for one of football’s biggest brands.

In his career at stichd, Thomas has managed e-commerce operations for multiple global sports merchandise brands, developed scalable go-to-market strategies, and introduced initiatives like A/B testing programs. His background also includes consulting at Valtech, where he delivered digital marketing and data projects for multinational clients, as well as two start-ups in Customer Experience Optimization. As a hobby, Thomas runs Extra Joss, the energy drink powder that has gained a strong popularity among Gen Z across Europe, selling over 1 million units annually.

Manchester City: E-Commerce op Champions League niveau

Volg de sessie van Thomas Groot voor een uniek inzicht in de commerciële kant van voetbal. Zijn team is verantwoordelijk voor de E-Commerce kanalen van Manchester City en heeft de inkomsten in drie jaar tijd meer dan verdubbeld. Laat je inspireren door de manier waarop de unieke uitdagingen van het topvoetbal - trofeeën, spelerscontracten en gepassioneerde fans - de drijvende kracht vormen achter strategieën voor het omgaan met de piekvraag, verkoop via meerdere kanalen en het beheren van partnerschappen onder hoge druk.

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Donderdag 10:30-11:00 uur • Lezingenzaal 8

Hoe Manchester City & Aston Martin reviews gebruiken voor een optimale klantreis

Laat je inspireren door de innovatieve strategieën van Manchester City en Aston Martin en ontdek hoe jouw organisatie kan leren van hun aanpak. Leer hoe zij bedrijfsprocessen optimaliseren en reviews gebruiken om de klantreis te optimaliseren en de concurrentie voor te blijven.
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Donderdag 15:30-16:00 • Lezingenzaal 1

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