Theo Lentjes (1984) is Global Performance Marketing Manager at Kramp Group, a leading European distributor for agricultural parts and accessories. With almost 20 years of experience across agency and client-side roles, he has a proven track record in driving data-driven growth in both B2B and B2C environments. At Kramp, Theo spearheads the transformation of performance marketing into a connected, omnichannel platform—encompassing performance channels, customer-journey orchestration and advanced analytics. He believes that understanding the customer journey, data, and technology are the foundation of modern marketing success and focuses on building scalable strategies that deliver measurable ROI.