Sven Holtman (1990) is Performance Marketing Specialist at Kramp Group, leading the company’s transformation toward a data-driven performance marketing organization. With over twelve years of experience across agency, consultancy, and corporate environments, he blends strategic vision with hands-on expertise in SEO, SEA, and paid social. At Kramp, Sven is a key driver in shifting paid advertising from decentralized marketing to a connected, hybrid performance setup where visibility, efficiency, and data-driven decision-making are central. He works closely with teams in Technology, Data, and Commerce to maximize impact. Before joining Kramp, Sven managed digital performance for leading Dutch brands such as onlineverf.nl and aanhuis.nl, and collaborated closely with Nissan, Opel, and Renault through his agency experience. Always passionate about measurable performance, Sven translates complex data into clear insights that drive action. His mindset: push boundaries, learn continuously, and approach every challenge with curiosity and an open mind.