The world of B2B commerce is undergoing a seismic shift, moving towards seamless digital experiences that rival B2C. AI and unified platforms are at the core of this transformation, revolutionizing everything from order management to customer relationships. In this session, we’ll explore real-world AI use cases, showcase businesses that have successfully leveraged these innovations, and unveil the trends shaping the future of B2B commerce. Join us to discover how your business can stay ahead of the curve and lead the way into the next era of digital commerce.