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René van der Zel

CEO (XXL Nutrition BV)

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Afgestudeerd als elektrotechnisch ingenieur. Pas op zijn 32e terwijl hij nog bij het energiebedrijf werkte, begonnen met XXL Nutrition. Nu, 20 jaar later, is XXL Nutrition marktleider in Nederland en België op het gebied van sportvoeding.

De enorme groei van XXL Nutrition: de opbouw van een A-merk

In 20 jaar tijd wist René met zijn team XXL Nutrition op te bouwen tot een A-merk. Een merk met niet alleen klanten maar ook veel fans. De producten zijn verkrijgbaar van tankstation tot ziekenhuis. XXL Nutrition had in 2024 rond de 80 mln omzet, waarvan 70% nog steeds direct to consumer is.
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Woensdag 10.45-11.30 • Keynote zaal

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