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March 25 & 26, 2026 | Jaarbeurs Utrecht Become an exhibitor For visitors

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Niels Kolijn

Partnerships Manager EMEA (Dotdigital)

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Niels, een gedreven MarTech pro, beweegt zich makkelijk tussen de werelden van marketing en technologie; onderwerpen die zich meer en meer onlosmakelijk met elkaar verbinden. Met meer dan 10 jaar in de wereld van digitale marketing, is Niels er sterk van overtuigd dat marketing teams de controle moeten hebben over hun data. Hij deelt graag zijn visie over hoe marketing automation kan bijdragen aan waardevolle en relevante klantbelevingen.

Van e-mail naar engagement: Hoe Henco marketing automation inzet om installateurs te bereiken en converteren

Deze lezing belicht hoe e-commercebedrijven klantbetrokkenheid optimaliseren met data en automatisering. Aan de hand van Henco wordt besproken hoe gepersonaliseerde communicatie en e-mailmarketing bijdragen aan klantloyaliteit en conversie. Onderwerpen zijn onder meer geautomatiseerde lead nurturing, retentie en het gebruik van data om campagnes te verbeteren. De lezing biedt inzicht in strategieën voor effectieve en duurzame klantrelaties.

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Woensdag 10:30-11:00 • Lezingenzaal 2

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