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March 25 & 26, 2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Become an exhibitor For visitors

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Michael de Groot

Manager Ecommerce (Kooyman)

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Driven by passion for speed and optimization, with the motto to do and make it today a little better than yesterday. Michael de Groot is working in the wonderful and exciting world of Ecommerce since 2007. In all those years he helped companies in Consumer electronics, fashion and DIY by growing, developing and fine-tuning the ultimate red carpet for their omni channel customer journeys.

Van inzicht naar impact: Kooymans digitale transformatie blauwdruk in het AI-tijdperk

Kooyman, de doe-het-zelf-leider in het Caribisch gebied, mikte op een vijfjarige multichannel-dominantie. Nadat ze een solide basis voor e-commerce hadden gelegd, pasten ze AI-gestuurd onderzoek, ontwerp en optimalisatie toe om elk klanttraject naar een hoger niveau te tillen. Ontdek hoe hun op data gebaseerde aanpak het verkeer, de conversies en de AOV een boost gaf, en praktische inzichten bood voor elk e-commerce merk dat wil gedijen in een digitale wereld.
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Woensdag 15:30-16:00 • Lezingenzaal 3

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