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March 25 & 26, 2026 | Jaarbeurs Utrecht Free tickets For visitors

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About this edition

About WWV

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2026

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2026

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2026

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2025

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Madée Reinerink

Marketing Automation Specialist (Friday Digital Agency)

Madée Reinerink is Marketing Automation Specialist en lead van het team Automation, met een sterke focus op e-mailmarketing. Ze is verantwoordelijk voor zowel de strategische richting als de technische implementatie van e-mailcampagnes binnen uiteenlopende klanttrajecten. Met haar diepgaande kennis van marketing automation tools en e-mail flows weet Madée doelgerichte campagnes op te zetten die bijdragen aan klantbinding, conversie en merkbeleving.

Als teamlead stuurt ze een specialistisch team aan dat zich richt op het automatiseren van gepersonaliseerde e-mail journeys, het optimaliseren van klantsegmentatie en het meten van campagneresultaten. Dankzij haar gestructureerde aanpak en strategisch inzicht zorgt Madée ervoor dat organisaties hun e-mailmarketing naar een hoger niveau tillen — van initiële strategie tot succesvolle uitvoering.

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