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March 25 & 26, 2026

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March 25 & 26, 2026 | Jaarbeurs Utrecht Become an exhibitor For visitors

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2025

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Lisette Buhrs

Marketing Manager (Copernica Marketing Software)

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Lisette Buhrs is Marketing Manager bij Copernica en is verantwoordelijk voor het versterken van de merkpositie van Copernica, haar klanten en partners. Copernica is een toonaangevend Nederlands bedrijf op het gebied van e-mailmarketing en marketing automation. Het biedt krachtige oplossingen voor het ontwerpen en beheren van gepersonaliseerde e-mailcampagnes. De software integreert met de meest gebruikte e-commerce- en CRM-systemen en stelt marketeers in staat om effectieve campagnes te creëren.

Het belang van een schone mailinglijst: Hoe ga je om met inactieve contacten in je database?

Hoe ga je om met inactieve contacten in je database en welke invloed hebben inactieven op je deliverability? Tijdens deze sessie delen we inzichten om nog de meeste omzet uit inactieve klanten te halen en leer je waarom afscheid nemen soms beter is.
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Donderdag 14:15-15:00 • Roundtable 1

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