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Karlijn van den Berg

Manager E-commerce (HEMA)

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Karlijn is als manager E-commerce verantwoordelijk voor de webshops van HEMA in de Benelux, Frankrijk en Duitsland. Daarvoor was ze bij HEMA manager CRM & Loyalty. Voor HEMA heeft ze wereldwijd food retailers geadviseerd op het gebied van mobile, loyalty en UX.

HEMA, de hipste bejaarde in retail

HEMA wordt 100 jaar in 2026. Na zeer veel woelige jaren is HEMA écht weer HEMA. Hoe heeft deze oude rot ondanks alle tegenslagen het voor elkaar gekregen toch een zeer winstgevende e-commerce business op te bouwen?
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Donderdag 10:30-11:00 • Lezingenzaal 10

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