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2 & 3 April 2025

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2 & 3 April 2025 | Jaarbeurs Utrecht Free tickets For visitors

For visitors

About this edition

About WWV

Program

Speakers

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Practical information

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2025

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Jurryt van Arend

Director Digital & Customer Experience (JOOLZ)

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Jurryt van Arend is an experienced leader in omni-channel retail and e-commerce, currently heading the global e-commerce, digital marketing, and customer experience teams at JOOLZ, a premium baby stroller brand, with responsibility for online sales (D2C), e-commerce development, digital marketing, and customer service across multiple regions and channels. His expertise lies in digital strategy, online sales, CRM, and delivering exceptional customer experiences for both B2C and B2B audiences, with a strong focus on commercial and technology.

Van winkelmandje tot wieg: succesvol inspelen op complexe koopbeslissingen

Hoe speel je in op het complexe beslissingsproces bij de aankoop van premium (baby)producten? Aan de hand van praktijkvoorbeelden laat Joolz zien hoe UX- en CX-strategieën worden ingezet om vertrouwen en loyaliteit te winnen. Denk aan het belang van personalisatie, reviews, rijke content, community-building en het aanbod van service kanalen om de customer journey te optimaliseren.
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Woensdag 10.30-11.00 uur • Lezingenzaal 9

Omnichannel retail: hoe je goed samenwerkt tussen brands en retailers

Hoe merken en retailers effectief kunnen samenwerken in een omnichannel omgeving. In deze interactieve sessie bespreken we best practices voor het versterken van klantbeleving en het optimaal benutten van gezamenlijke kansen. Onderwerpen zoals het delen van data, het afstemmen van marketingstrategieën en het creëren van consistente klantbelevingen komen aan bod. Zo verkennen we samen hoe merken en retailers elkaar kunnen versterken voor groei en succes in een omnichannel wereld.
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Woensdag 13.15-14.00 uur • Roundtable 2

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