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March 25 & 26, 2026 | Jaarbeurs Utrecht Become an exhibitor For visitors

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Harry Cloke

Head of Sales (Patchworks)

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As Head of Sales at Patchworks, Harry Cloke helps retailers, brands, agencies and tech providers simplify their integrations and scale faster. With extensive experience at Shopify, he has a deep understanding of the eCommerce ecosystem and the challenges businesses face when trying to connect their tech stack. At Shopify, Harry worked closely with growing brands to optimise their commerce operations, giving him first-hand insight into what businesses need to thrive. Now at Patchworks, he leads the sales team in helping businesses seamlessly integrate their systems—whether it’s ERP, WMS, CRM, or any other eCommerce platforms—without the complexity.

From Chaos to Clarity: The Power of Automation & Integration in Ecommerce

In today’s ecommerce landscape, fragmented product data creates inefficiencies and slows growth. This session explores how automation and integration streamline data management, enhance content quality, and ensure seamless synchronization across platforms. With a shift away from rigid one-to-one integrations, we’ll showcase how a user-friendly PIM solution and a modern iPaaS simplify operations, accelerate time-to-market, and maintain consistency across sales channels.
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Woensdag 10:30-11:00 • Lezingenzaal 5

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