Gerrit Enthoven has been driving success in B2B commerce for more than 25 years, with vast experience in guiding ambitious manufacturers and wholesalers on their digital transformation journey. As Executive Vice President (EVP) of Sales & Customer Success, Gerrit helps businesses unlock the full potential of this leading Agentic B2B commerce platform, trusted by industry leader ing manufacturers like: Atlas Copco, Vanderlande and Kubota, wholesalers like: Musgrave, Isero, Solo MidOcean, as well as consumer brands such as SharkNinja and Miele. His strategic insights and practical expertise empower companies to thrive in today’s fast-evolving digital landscape. Gerrit is also a driving force behind the “B2B Frontrunners" community, a European network of over 150 digitization leaders in B2B who regularly collaborate to exchange ideas, tackle challenges, and push forward innovation in the B2B sector. At the Webwinkel Vakdagen panel, Gerrit brings a pragmatic vendor perspective on how Agentic B2B commerce is evolving, what organizations should prioritize today, and how to turn AI and digital commerce initiatives into competitive advantage and real ROI.