Dina Awwad: Head of Customer Care & Experience in MediaMarkt Benelux Dina has a “Let’s go!” mindset and brings a wealth of international experience, from Spain and Turkey to Poland and the Benelux, across various departments from online marketing to customer service. Her goal? Break down silos and embed customer-centricity at every level of the organization. With her broad perspective, Dina works on a clear mission: to make MediaMarkt the first choice for customers by creating an exceptional omnichannel experience in which the customer truly comes first.